Feb 2023

NEW Welch’s Juicefuls® HeartThrobsTM are the Juicy Valentine’s Day Fruit Snacks “Filled with Juice and Bursting with Love™”

Park Ridge, NJ (February 2, 2023) – New Welch’s® Juicefuls® HeartThrobs™ Fruit Snacks, will have consumers beating a Juicy path to CVS and Target this Valentine’s Day!

HeartThrobsTM are the NEW heart-shaped version of Welch’s Juicefuls® Fruit Snacks, with juicy centers, bursting with Real Juice you can see, and Real Fruit you can taste.

Juicefuls® HeartThrobs™ come in beautiful Valentine’s-themed packaging featuring “To & From” note cards on the wrappers, perfect for gifting, as school party favors for Valentine’s events, or just a sweet way to show affection to friends and special loved ones.

“We’re excited for consumers to experience our Welch’s® Juicefuls® Fruit Snacks in a brand-new way,” said Daniel Mendelson, Associate Director, Seasonal & Innovation, PIM Brands, Inc., makers of Welch’s Fruit Snacks.

“Our heart-shaped Juicefuls® HeartThrobs™ are filled with juice and bursting with love, and are sure to be a hit this Valentine’s Day season!”

Welch’s® Juicefuls® HeartThrobsTM are now available nationwide at Target and CVS, in-store and online. Sold for $2.00, each 4 oz. peg bag contains mixtures of Strawberry and Cherry Heart-Shaped Welch’s® Juicefuls® Fruit Snacks, made with natural flavors, colors from natural sources, and are gluten and preservative-free.

To celebrate the launch of Juicefuls® HeartthrobsTM, Welch’s® Fruit Snacks is hosting a Valentine’s Day Giveaway on Instagram.

To enter, visit the @Welchfruitsnck Instagram page starting February 2, and follow the directions on the Juicefuls® HeartthrobsTM Valentine’s Day Giveaway post. Six lucky winners will receive a prize bundle including everything needed for a cozy night in with their HeartThrob, just in time for Valentine’s:

  • A movie marathon’s worth of Welch’s® Juicefuls® HeartThrobsTM
  • A Mini Projector
  • A $30 Netflix gift card
  • 2 Candlecan Candles (Strawberry and Cherry Scented)
  • A warm and cozy Ugg Blanket

Contest ends on February 10 at 12:00 PM EST, and winners will be announced the same day, with prizes sent out to arrive in time for Valentine’s Day on February 14[1] so winners can Snack while Bursting With Love!

[1] Contest ends on 2/10 at 12:00pm EST, and winners will be announced the same day. Six total winners will be randomly chosen to each receive (1) Valentine’s Day bundle with an average retail value 0f $270. The contest is not affiliated with Instagram, Netflix, or Ugg in any way. Open to US residents 18+ only. No purchase necessary to enter. Void where prohibited. For all official rules, visit


About PIM Brands Inc.:

PIM Brands, Inc. is the world’s largest maker of Real Fruit Snacks and related treats and is also one of the world’s largest makers of chocolate and non-chocolate confections. Currently ranked as #26 on Candy Industry Magazine’s “Global Top 100” confectionery companies in the world and continuing to rapidly climb, PIM Brands, Inc. is also ranked by Crain’s Business as one of the New York Metro Area’s 100 largest privately owned companies, and by NJBIZ as one of the State’s 50 largest privately held employers.

PIM Brands, Inc. has also been named as one of the fastest-growing Consumer Packaged Goods (CPG) companies in the U.S.A. by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI) six times in the last decade.

Millions of times each day all across the world, consumers enjoy PIM’s vast array of loved brands including Welch’s® Fruit Snacks, Welch’s® Fruit ‘n Yogurt™ Snacks, Welch’s® Fruit Rolls, Welch’s® Juicefuls® Snacks, Sun-Maid® Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Original Gummi FunMix®, Sour Jacks® Sour Candies, Slice® Fruit On the Go Fruit Bars, Nuclear SQWorms® Sour Gummi Worms and many more.

PIM’s subsidiaries and affiliates include PIM Brands LLC, PIM Brands Canada, Inc., PIM Brands Mexico S. de R.L. de C.V., Grupo de Alimentación PIM Brands Iberica, SL, PIM Brands UK, Ltd, PIM Brands Hindustani Private Limited, PIM Brands Global, PIM Consumer Health LLC, Pharma In Motion LLC and Farmer’s Choice Food Brands.

For additional information, please contact ABMC at

Media Contact:

Alison Brod

Marketing & Communications