May 2023

NEW Welch’s® ZERO SUGAR Fruity Bites Brings 100% Deliciousness to Treat Lovers without the Sugar

Park Ridge, NJ (May 22, 2023) – New Welch’s® ZERO SUGAR Fruity Bites will be unveiled at Sweets & Snacks Expo, and is the latest innovation from PIM Brands, makers of Welch’s® Fruit Snacks, America’s #1 Brand in all trade classes.

Welch’s® ZERO SUGAR Fruity Bites are chewy, fruity, delicious, and 100% sugar-free, with 25% fewer calories than the original Welch’s® Fruit Snacks but all the great taste. The new treats are fat-free, gluten-free, aspartame-free, and contain no preservatives.

With four in ten shoppers looking for low/sugar-free products, up 4 percentage points versus a year ago,[1] new Welch’s® ZERO SUGAR comes as both consumer preference for sugar-free snacks, and the sugar-free snack market are increasing.

According to a Comprehensive Research Report by Marketing Research Future (MRFR), the global market for sugar-free treats is projected to increase by 6.9%, reaching almost $7 billion by 2030.[2]

“We’re excited to expand our product offerings with Welch’s® ZERO SUGAR Fruity Bites,” said Nicole Luisi, Senior Brand Manager, Welch’s® Fruit Snacks. “With this new innovation, fans of our iconic fruit snacks with specific dietary preferences or restrictions can again enjoy that same delicious taste and texture they have grown to love, giving them a deliciously fruity snack without any compromise.”

Consumers will begin to find Welch’s® ZERO SUGAR at their favorite retailers and on, in Mixed Fruit, Berries ‘n Cherries, and Island Fruits varieties, priced at approximately $3.99 for 3 oz. peg bags with other packaging formats also to roll out later in the year into early 2024.

PIM Brands, Inc. is unveiling Welch’s® ZERO SUGAR Fruity Bites this week at the Sweets & Snacks Expo being held in Chicago, where attendees will have the chance to taste the new product at the PIM Brands booth #11704

About PIM Brands Inc.

PIM Brands, Inc. is the world’s largest maker of Real Fruit Snacks and related treats and is also one of the world’s largest makers of chocolate and non-chocolate confections. Currently ranked as #26 on Candy Industry Magazine’s “Global Top 100” confectionery companies in the world and #10 in North America by Candy Industry Magazine, PIM Brands, Inc. is also ranked by Crain’s Business as one of the New York Metro Area’s 100 largest privately owned companies, and by NJBIZ as one of the State’s largest privately held employers.

PIM Brands, Inc. has also been named as one of the fastest-growing Consumer Packaged Goods (CPG) companies in the U.S.A. by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI) six times in the last decade.

Millions of times each day all across the world, consumers enjoy PIM’s vast array of loved brands including Welch’s®Fruit Snacks, Welch’s®Juicefuls®Juicy Fruit Snacks, Welch’s®Fruit ‘n Yogurt™ Snacks, Welch’s®Fruit Rolls, Welch’s®ZERO SUGAR Fruity Bites, Sun-Maid®Chocolate Raisins, Toggi®Fine European Chocolate Wafers, Tuxedos®Chocolate Almonds, Original Gummi FunMix®, Sour Jacks®Sour Candies, Slice®Fruit On the-Go™Fruit Bars, Nuclear SQWorms®Sour Gummi Worms and many more.

PIM’s subsidiaries and affiliates include PIM Brands LLC, PIM Brands Canada, PIM Brands Mexico S DE RL DE CV, PIM Brands Iberica, SL, PIM Brands UK, Ltd, PIM Brands Hindustani Private Limited, PIM Global Holdings LLC, PIM Consumer Health LLC, Pharma In Motion LLC and Farmer’s Choice Food Brands.

For additional information, please contact ABMC at

Media Contact:

Alison Brod Marketing & Communications


[1]FMCG Gurus, Top Ten Trends For 2023, January 2023