Jul 2024

Welch’s® Fruit Snacks Unrolls New Welch’s® Absolute Fruitfuls™ Fruit Strips
Made With Whole Fruit

Park Ridge, NJ (July 10, 2024) – Welch’s® Fruit Snacks, the world's best-selling iconic fruit snacks brand made with Whole Fruit as its main Ingredient, proudly unrolls New Welch's® Absolute Fruitfuls™ Fruit Strips, delivering dynamic innovation to the better-for-you snacking aisle.

Launching in Strawberry, Mango-Peach and Berry Medley varieties, all three mouth-watering flavors feature Whole Fruit as the main, or primary ingredient in a soft and luscious strip made of genuine fruit goodness.

Welch’s® Absolute Fruitfuls™ Strips are individually wrapped and are an ideal choice for school lunch, after school activities, and the perfect on-the-go snacking choice for families seeking a sensible treat which combines delicious taste with quality ingredients.

New Fruitfuls contain only natural flavors and colors, are gluten-free, vegan, non-GMO and are an excellent source of Vitamin C.

"As a brand that has been synonymous with premium fruit snacks for generations, Welch’s® Fruit Snacks is proud to introduce Welch’s® Absolute Fruitfuls™, a testament to our commitment to innovation and quality," says Michael Scalera, Director, Marketing, at PIM Brands Inc., makers of Welch’s® Fruit Snacks. "Our amazing new fruit strips redefine the snacking experience, combining the goodness of whole fruit with an irresistible soft and non-sticky texture.”

Packed conveniently in 10ct boxes, Welch’s® Absolute Fruitfuls™ are priced at $4.99 and have begun rolling out at retailers nationwide, including,,, Kroger, Publix and others. For more information about Welch’s® Absolute Fruitfuls™ Fruit Strips, please visit [].


PIM Brands, Inc. is the world’s largest maker of Real Fruit Snacks and related treats and is also one of the world’s largest makers of chocolate and non-chocolate confections. Currently ranked as #26 on Candy Industry Magazine’s “Global Top 100” confectionery companies in the world and #10 in North America by Candy Industry Magazine, PIM Brands, Inc. is also ranked by Crain’s Business as one of the New York Metro Area’s 100 largest privately owned companies, and by NJBIZ as one of the State’s largest privately held employers.

PIM Brands, Inc. has also been named as one of the fastest-growing Consumer Packaged Goods (CPG) companies in the U.S.A. by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI) six times in the last decade.

Millions of times each day all across the world, consumers enjoy PIM’s vast array of loved brands including Welch’s® Fruit Snacks, Welch’s® Juicefuls® Juicy Fruit Snacks, Welch’s® Fruit ‘n Yogurt™ Snacks, Welch’s® Fruit Rolls, Welch’s® ZERO SUGAR Fruity Bites, Sun-Maid® Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Original Gummi FunMix®, Sour Jacks® Sour Candies, Slice™ Fruit On the-Go™ Fruit Bars, Nuclear SQWorms® Sour Gummi Worms and many more.

PIM’s subsidiaries and affiliates include PIM Brands LLC, PIM Brands Canada, PIM Brands Mexico S DE RL DE CV, PIM Brands Iberica, SL, PIM Brands UK, Ltd, PIM Brands Hindustani Private Limited, PIM Global Holdings LLC, PIM Consumer Health LLC, Pharma In Motion LLC and Farmer’s Choice Food Brands.

About Welch’s:

Founded in 1869 and headquartered in Concord, Mass., Welch’s is an iconic and leading family-farmer owned fruit-based food and beverage company. Through the Growing Tomorrow Together sustainability practices, Welch’s is committed to improving the quality of life for our communities, employees, and family farm owners. The Welch’s brand is owned by Welch Foods Inc., A Cooperative, and is used under license.

Media Contact:

Alison Brod Marketing & Communications