Jun 2024

Welch’s® Fruit Snacks Introduces Limited Edition Red, White & Blueberry for Summer Celebrations

(Park Ridge, NJ) June 13, 2024 — Welch’s® Fruit Snacks, America’s Favorite Fruit Snacks brand, has launched its newest seasonal variety, Welch’s® Fruit Snacks Red, White & Blueberry.  The limited-edition flavor combination and special variety packs are perfect for elevating summer occasions and celebrating the colors of our nation.

Inspired by the summertime flavors and American traditions, Welch’s Red, White & Blueberry offers a mouthwatering fruitful cherry and berry mix with Whole Fruit as the Main Ingredient. “They’re a delicious treat for consumers of all ages,” said Betania Neto, Seasonal Brand Manager at PIM Brands, makers of Welch’s Fruit Snacks. “As always, Welch’s Fruit Snacks are not only delicious, but also packed with essential vitamins A, C, and E, are gluten-free, and fat free, and align with the brand’s commitment to providing high-quality “better for you” snacks.”

"We’re thrilled to introduce a snack that captures the spirit of fun, festivity and American celebrations for enjoying with friends and family throughout the summer," said Mrs. Neto. "Our Red, White & Blueberry Edition is the perfect snack for adding that special and colorful touch of celebration, to any summer gathering."

This limited-edition flavor is available in a 26-count box of 0.5oz pouches, with an SRP of $6.99. Find them this summer at major retailers including Aldi, Walgreen's, HEB, and many more.

About PIMBrands, Inc.:

PIM Brands, Inc. is the world’s largest maker of Real Fruit Snacks and related treats and is also one of the world’s largest makers of chocolate and non-chocolate confections. Currently ranked as #26 on Candy Industry Magazine’s “Global Top 100” confectionery companies in the world and #10 in North America by Candy Industry Magazine, PIM Brands, Inc. is also ranked by Crain’s Business as one of the New York Metro Area’s 100 largest privately owned companies, and by NJBIZ as one of the State’s largest privately held employers.

PIM Brands, Inc. has also been named as one of the fastest-growing Consumer Packaged Goods (CPG) companies in the U.S.A. by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI) six times in the past 12 years.

Millions of times each day all across the world, consumers enjoy PIM’s vast array of loved brands including Welch’s® Fruit Snacks, Welch’s® Juicefuls® Juicy Fruit Snacks, Welch’s® Fruit ‘n Yogurt™ Snacks, Welch’s® Fruit Rolls, Welch’s® ZERO SUGAR Fruity Bites, Sun-Maid® Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Original Gummi FunMix®, Sour Jacks® Sour Candies, Slice ™Fruit On the-Go™ Fruit Bars, Nuclear SQWorms® Sour Gummi Worms and many more.

PIM’s subsidiaries and affiliates include PIM Brands LLC, PIM Brands Canada, PIM Brands Mexico S DE RL DE CV, PIM Brands Iberica, SL, PIM Brands UK, Ltd, PIM Brands Hindustani Private Limited, PIM Global Holdings LLC, PIM Consumer Health LLC, Pharma In Motion LLC and Farmer’s Choice Food Brands.

About Welch’s: 

Founded in 1869 and headquartered in Concord, Mass., Welch’s is an iconic and leading family-farmer owned fruit-based food and beverage company. Through the Growing Tomorrow Together sustainability practices, Welch’s is committed to improving the quality of life for our communities, employees, and family farm owners. The Welch’s brand is owned by Welch Foods Inc., A Cooperative, and is used under license.

Media Contact: 

Alison Brod Marketing & Communications