Feb 2021

Welch’s® Fruit Snacks Spreads the Love with New Customizable Valentine’s Heart Gift Boxes

Allendale, NJ (February 1, 2021) – Move over chocolate hearts, because here come new Welch’® Fruit Snacks Heart Shaped Gift Boxes.

The Limited Edition Heart Shaped Boxes feature Valentine’s themed graphics filled with inner pouches of soft and delicious Welch’® Fruit Snacks Mixed Fruit.

In-store at Walgreens and CVS for $5, consumers will find the Heart Shaped Boxes featuring a signable front panel for personalized handwritten love notes.

And further adding to the excitement, a second, completely customizable option, can be purchased on the Welch’s® Fruit Snacks Amazon store for $13.95 personalized with a message of love printed directly on the box, making it the perfect treat for that extra special someone.

In addition, Welch’s® Fruit Snacks is proud to continue expanding their seasonal lineup with the launch of Peg Bags across all Valentines, Easter, Halloween and Christmas Seasons.

The new 3.75 oz. peg bags feature distinctive themed packaging and festive fruit snack shapes, appealing to fruit snack lovers of all ages, and will be available in-store for $1 at Walmart and Target as well as other retailers each season.

“The Welch’s® Fruit Snacks portfolio of limited-edition items has fueled high growth driven by new channels, pack sizes and holidays, leading the seasonal fruit snacks segment. We’re dedicated to innovating within this space and are thrilled to bring new seasonal treats and pack sizes to our millions of fruit snack lovers across the nation this year and in the future,” shares Daniel Mendelsohn, Brand Manager for The PIM Brands, Inc, Inc.

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About The PIM Brands, Inc
The PIM Brands, Inc, Inc. (“PIM”) is one of the world’s largest makers of fruit snacks, fruit rolls, chocolate and non-chocolate confections, and other delicious snack foods and treats. Currently ranked as #40 on Candy Industry Magazine’s “Global Top 100” confectionery companies in the world, PIM has also been named as one of the fastest growing Consumer Packaged Goods (CPG) companies in the U.S.A. by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI) four times in the past seven years. PIM is also ranked by Crain’s Business as one of the New York Metro Area’s 100 largest privately owned companies, and by NJBIZ as one of the State’s 50 largest privately held employers.

Millions of times each day, consumers across the world enjoy PIM’s vast array of loved brands including: Welch’s® Fruit Snacks, Welch’s® Fruit ‘n Yogurt® Snacks, Welch’s Fruit Rolls, Welch’s® Juicefuls® Juicy Fruit Snacks, Sun-Maid® Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Original Gummi FunMix®, Sour Jacks® Sour Candies, Nuclear Sqworms® Sour Gummi Worms and much more. PIM’s subsidiaries and affiliates include PIM Brands Canada, Inc., PIM Brands Mexico, S de R, CV, Grupo de Alimentación PIM Brands Iberica, S.L., PIM Brands UK, Ltd., PIM Brands Hindustani Private Limited, PIM Global Holdings, LLC, Farmer’s Choice Food Brands, PIM Brands, LLC and Pharma In Motion, LLC (makers of supplements, nutraceuticals and OTC pharmaceutical products and food ingredients).

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