Newsroom

Dec 2020

PIM Brands’s Original Gummi FunMix® Continues To Get The Gummi Party Started

Allendale, N.J. – Snacks and confections maker, The PIM Brands, Inc Inc., is continuing to shake up the Gummi market with its Original Gummi FunMix® brand. After entering the Gummi category in 2018, Original Gummi FunMix® has established a name in the industry while staying true to its motto – Mix it up. Mash it up. Live it up.® Most recently, Original Gummi FunMix® received four top honors at the virtual 52nd Annual Jersey Awards, hosted by The New Jersey Advertising Club (NJ Ad Club), which celebrates the best advertising and marketing efforts led by New Jersey based firms. In partnership with Revolution Digital, a digital-first, full-service creative agency headquartered in Morristown, NJ, PIM Brands’s Original Gummi FunMix® was awarded the following honors for its creative and captivating advertising campaign – A Party in Every Bag – designed to raise awareness and increase purchase intent for the new Original Gummi FunMix® brand, particularly among millennials.
  • Gold Award in Social Media:Brand Building
  • Gold Award Digital Media: Display
  • Gold Award Digital Media: Rich Media
  • Best in Social Media

“We’re thrilled to receive not one, but multiple awards from The New Jersey Advertising Club for the Original Gummi FunMix® A Party in Every Bag ad campaign,” shared Brandi Unchester, Marketing Director at The PIM Brands, Inc, Inc. “Our goal for Original Gummi FunMix® from the beginning has been to bring compelling innovation and fun to both the gummi category as well as consumers nationwide. Alongside our partners, we’ve worked hard to have our advertising efforts truly bring this next-level brand to life through bold and engaging content, and to be recognized for doing so is a great honor.”

Original Gummi FunMix® is a line of exciting and delicious gummies, sour gummies and other great confections. Within the five irresistible varieties, consumers will find next-level combinations of unique shapes, sizes and flavors. Mixes are available in various treat sizes, including 5oz. peg bags and 10oz. re-sealable stand up bags and can be found at retailers including Walgreens, Dollar Tree, Family Dollar, AMC Theaters, Amazon and other local retailers. For more information on Original Gummi FunMix®, please visit gummifunmix.com.

About The PIM Brands, Inc

The PIM Brands, Inc, Inc. (“PIM”) is one of the world’s largest makers of fruit snacks, fruit rolls, chocolate and non-chocolate confections, and other delicious snack foods and treats. Currently ranked as #43 on Candy Industry Magazine’s “Global Top 100” confectionery companies in the world, PIM has also been named as one of the fastest growing Consumer Packaged Goods (CPG) companies in the U.S.A. by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI) four times in the past seven years. PIM is also ranked by Crain’s Business as one of the New York Metro Area’s 100 largest privately owned companies, and by NJBIZ as one of the State’s 50 largest privately held employers.

Millions of times each day, consumers across the world enjoy PIM’s vast array of loved brands including: Welch’s® Fruit Snacks, Welch’s® Fruit ‘n Yogurt Snacks, Welch’s® Fruit Rolls, Welch’s®Juicefuls® Fruit Snacks, Sun-Maid® Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Original Gummi FunMix®, Sour Jacks® Sour Candies, Nuclear Sqworms® Sour Gummi Worms and much more. PIM’s subsidiaries and affiliates include PIM Brands Canada, Inc., PIM Brands Mexico, Grupo de Alimentación PIM Brands Iberica, S.L., PIM Brands UK, Ltd., PIM Brands Hindustani Private Limited, PIM Global Holdings, LLC, Farmer’s Choice Food Brands, PIM Brands, LLC and Pharma In Motion, LLC (makers of supplements, nutraceuticals and OTC pharmaceutical products and food ingredients).