Mar 2024

New Welch’s® Fruit ‘N Yogurt Eggs Rolling Out for Spring Celebrations

(Park Ridge, NJ) March 27, 2024– Welch’s® Fruit Snacks, America’s Favorite Fruit Snacks brand, has hatched Welch’s® Fruit ‘n Yogurt Eggs, its newest delicious seasonal variety.

Made with Real Strawberry Fruit Centers nestled in the middle, surrounded by luscious creamy vanilla yogurt, Welch’s® Fruit ‘n Yogurt™ Eggs are a melt-in-your-mouth experience that the whole family will love.  

"Nothing says treating at Easter celebrations like Eggs, and Welch’s® Fruit ‘n Yogurt™ Eggs are the perfect addition for Egg Stuffers, Easter Egg Hunts, Easter Baskets and all holiday gifting, said Betania Neto, Seasonal Brand Manager, Welch’s Fruit Snacks at PIM Brands Inc., makers of Welch’s® Fruit ‘n Yogurt ™. "Our mouthwatering Fruit ‘n Yogurt Eggs offer a unique and delicious experience parents can feel good about serving and everyone in the family will enjoy with every bite.”

Welch’s® Fruit ‘n Yogurt™ Eggs are made with natural flavor and are gluten free.

And as always, Welch’s® Easter Shapes Fruit Snacks feature Spring holiday themes and will also be available at leading retailers nationwide.

Perfect for Easter baskets, Egg Hunts, or simply as the delightful treat millions enjoy every day, Welch’s® Fruit Snacks are set to become a staple in your springtime celebrations.

Welch’s® Fruit ‘n Yogurt™ Eggs are available in two convenient sizes including 16 count boxes with .4 oz pouches at an SRP of $7.99 and 1.4 oz bags at an SRP of $2.25 both now available nationwide at leading retailers including CVS and Walgreens, in store and online.


PIM Brands, Inc. is the world’s largest maker of Real Fruit Snacks and related treats and is also one of the world’s largest makers of chocolate and non-chocolate confections. Currently ranked as #26 on Candy Industry Magazine’s “Global Top 100” confectionery companies in the world and #10 in North America by Candy Industry Magazine, PIM Brands, Inc. is also ranked by Crain’s Business as one of the New York Metro Area’s 100 largest privately owned companies, and by NJBIZ as one of the State’s largest privately held employers.

PIM Brands, Inc. has also been named as one of the fastest-growing Consumer Packaged Goods (CPG) companies in the U.S.A. by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI) six times in the last decade.

Millions of times each day all across the world, consumers enjoy PIM’s vast array of loved brands including Welch’s® Fruit Snacks, Welch’s® Juicefuls® Juicy Fruit Snacks, Welch’s® Fruit ‘n Yogurt™ Snacks, Welch’s® Fruit Rolls, Welch’s® ZERO SUGAR Fruity Bites, Sun-Maid® Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Original Gummi FunMix®, Sour Jacks® Sour Candies, Slice ™Fruit On the-Go™ Fruit Bars, Nuclear SQWorms® Sour Gummi Worms and many more.

PIM’s subsidiaries and affiliates include PIM Brands LLC, PIM Brands Canada, PIM Brands Mexico S DE RL DE CV, PIM Brands Iberica, SL, PIM Brands UK, Ltd, PIM Brands Hindustani Private Limited, PIM Global Holdings LLC, PIM Consumer Health LLC, Pharma In Motion LLC and Farmer’s Choice Food Brands.

Founded in 1869 and headquartered in Concord, Mass., Welch’s is an iconic and leading family-farmer owned fruit-based food and beverage company. Through the Growing Tomorrow Together sustainability practices, Welch’s is committed to improving the quality of life for our communities, employees, and family farm owners. The Welch’s brand is owned by Welch Foods Inc., A Cooperative, and is used under license.

Media Contact:
Alison Brod Marketing & Communications