Apr 2024

New Jersey Devils and Prudential Center Announce Partnership with PIM Brands, Inc.

Newark, NJ (April 16, 2024) — The New Jersey Devils and Prudential Center announced today a multi-year partnership with PIM Brands, Inc., the world’s largest maker of Real Fruit Snacks and one of the world’s largest manufacturers of confections and other delicious snack foods. As a family-owned business based in New Jersey for over 40 years, PIM Brands is committed to serving the Garden State and bringing their delicious and ever-popular brands to consumers day in and day out.

With their iconic Welch’s® Fruit Snacks and Sour Jacks® Sour Candies becoming the Official Fruit Snacks and Gummy Candy of the New Jersey Devils, PIM Brands will also be the presenting partner of the “Fan of the Game,” a fun and interactive in-game promotion that will light up the arena by encouraging fans go head-to-head on the center-hung scoreboard. The fan with the highest level of energy will be named “Welch’s® Fruit Snacks Fan of the Game” and win exclusive product and branded prizing. With this partnership, fans will also be able to purchase PIM’s signature products such as Welch’s® Fruit Snacks and Sour Jacks® Sour Candies at all Devils home games and Prudential Center events, and gain exclusive access to try newer innovations within PIM’s delicious portfolio via partnership elements such as exit sampling, making their Prudential Center visits extra sweet.

"Through this partnership with PIM Brands, we are connecting two New Jersey-based entities that share a commitment to the local community," said Chad Biggs, Senior Vice President, Corporate Partnerships Activation, New Jersey Devils & Prudential Center. "We look forward to collaborating with PIM to strengthen the connection our fans have with PIM’s delicious products."

"We're thrilled to partner with the Prudential Center and New Jersey Devils, uniting two longstanding pillars of the Garden State," said Lauren M. Rosenberg, Marketing Director, PIM Brands. "As one of New Jersey's largest privately owned companies, we're not only avid Devils fans but also proud contributors to our local communities. This collaboration is a fantastic opportunity to connect our brands with fans, drive awareness, and showcase our commitment to New Jersey, where we employ nearly one thousand associates.”

Media Contact: 

Alison Brod Marketing & Communications,
Megan Ley,

About PIMBrand, Inc.

PIM Brands, Inc. is the world’s largest maker of Real Fruit Snacks and whole fruit based treats and is also one of the world’s largest makers of chocolate and non-chocolate confections. Currently ranked #26 on Candy Industry Magazine’s “Global Top 100” candy companies in the world and #10 in North America by Candy Industry Magazine, PIM Brands, Inc. is also ranked by Crain’s Business as one of the New York Metro Area’s 100 largest privately owned companies, and by NJBIZ as one of the State’s largest privately held employers. PIM Brands, Inc. has also been named as one of the fastest-growing Consumer Packaged Goods (CPG) companies in the U.S.A. by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI) six times in the last decade.

Millions of times each day all across the world, consumers enjoy PIM’s vast array of loved brands including Welch’s® Fruit Snacks, Welch’s® Juicefuls® Juicy Fruit Snacks, Welch’s® Fruit ‘n Yogurt™ Snacks, Welch’s® Fruit Rolls, Welch’s® ZERO SUGAR Fruity Bites, Sun-Maid® Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Original Gummi FunMix®, Sour Jacks® Sour Candies, Slice™ Fruit On the-Go™ Fruit Bars, Nuclear SQWorms® Sour Gummi Worms and many more.

PIM’s subsidiaries and affiliates include PIM Brands LLC, PIM Brands Canada, PIM Brands Mexico S DE RL DE CV, PIM Brands Iberica, SL, PIM Brands UK, Ltd, PIM Brands Hindustani Private Limited, PIM Global Holdings LLC, PIM Consumer Health LLC, Pharma In Motion LLC and Farmer’s Choice Food Brands.

About Welch’s: 

Founded in 1869 and headquartered in Concord, Mass., Welch’s is an iconic and leading family-farmer owned fruit-based food and beverage company. Through the Growing Tomorrow Together sustainability practices, Welch’s is committed to improving the quality of life for our communities, employees, and family farm owners. The Welch’s brand is owned by Welch Foods Inc., A Cooperative, and is used under license.

About the New Jersey Devils:

The New Jersey Devils are part of the 32-team National Hockey League, with teams throughout the United States and Canada. Established in 1982, they recently celebrated their 40th season in the Garden State. During that time, the team has won three Stanley Cup Championships: 1995, 2000 and 2003. Follow the Devils at, on Facebook, X, and Instagram. The New Jersey Devils organization is a HBSE property.

About Prudential Center:

Prudential Center is the world-class sports and entertainment venue located in downtown Newark, New Jersey. Opened in October 2007 and recently celebrating its 15th year as a marquee destination, the state-of-the-art arena is the home of the National Hockey League’s (NHL) three-time Stanley Cup Champion New Jersey Devils, Seton Hall University’s NCAA Division I Men’s Basketball program, and more than 210 concerts, family shows and special events each year. Ranked in the Top 5 nationally by Pollstar, Billboard and Venues Today, Prudential Center is recognized as one of the premier venues in the United States, and hosts over 2 million guests annually. For more information about Prudential Center, visit and follow the arena on Facebook, X and Instagram @PruCenter. Prudential Center is a HBSE property.