May 2020

PIM Brands donates 1.2 million packs of Welch’s® Fruit Snacks to Feeding America

Allendale, N.J. (April 29, 2020) — In response to the COVID-19 pandemic and its related food insecurity, PIM Brands Inc. has donated 1.2 million pouches of Welch’s Fruit Snacks to Feeding America — the nation’s largest hunger-relief organization. The snacks were delivered to food bank locations in New York, New Jersey, Connecticut, Pennsylvania and Massachusetts.

“During the challenging and unprecedented times we are facing, all of us need to contribute,” said PIM Brands Chief Executive Officer Michael Rosenberg in a statement. “Food banks are struggling to keep stock, so providing our beloved Welch’s Fruit Snacks, which are made with real fruit and are an excellent source of vitamins A, C, and E, to those in need, including our closest neighbors, was something all of us at PIM knew could make a difference.”
With Feeding America announcing that the number of food insecure children could escalate to 18 million because of the COVID-19 pandemic, PIM Brands wanted to contribute to helping food insecure families with a meaningful quantity of snacks.
PIM also made a cash contribution to the Franklin Township Food Bank to help it acquire groceries, vegetables and other necessities. PIM’s donations have been covered by, NJBIZ and Candy & Snack Today.
About The PIM Brands, Inc
The PIM Brands, Inc, Inc. ("PIM") is one of North America's premier makers of fruit snacks, fruit rolls, confections and other snack food products. Ranked as #43 on Candy Industry Magazine's "Global Top 100" confectionery companies in the world and #16 on Candy Industry Magazine's "Sweet 60" confectionery companies in North America, PIM has also been named as one of the fastest growing Consumer Packaged Goods (CPG) companies in the U.S. by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI) four times in the past seven years. PIM is also ranked by both Crain's New York Business as one of the 100 largest privately owned companies, as well as by NJBIZ as one of the State's 50 largest privately held employers.
Millions of times each day across the world, consumers enjoy PIM's vast array of loved brands including: Welch's® Fruit Snacks, Welch's® Fruit 'n Yogurt™ Snacks, Welch's® Fruit Rolls, Sun-Maid® Milk Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Sour Jacks® Sour Candies, Nuclear Sqworms® Sour Neon Gummi Worms, Original Gummi Factory® Brand Gummi Candies, Original Gummi FunMix® and more. PIM's subsidiaries and affiliates include PIM Brands Canada, Inc., Grupo de Alimentación Promoción en Moción México, S. de R.L. de C.V., Grupo de Alimentación PIM Brands Iberica, S.L., PIM Brands UK, Ltd., Farmer's Choice Food Brands, PIM Brands LLC and Pharma In Motion, LLC, makers of supplements, nutraceuticals and OTC pharmaceutical products and ingredients. For additional information, please visit