Jul 2018

New Welch’s® Superfruit Mix Harnesses The Power

New Welch’s® Superfruit Mix

Allendale, N.J. (July 9, 2018) – Snack aisles across America will be powering up with the roll-out of New Welch’s® Superfruit Mix, a delicious and on-trend addition to the Welch’s® Family of Fruit Snacks products.

As with all Welch’s® Fruit Snacks, the New Superfruit Mix truly harnesses the power, as it’s made with real fruit, and has Fruit is our First ingredient TM.

Each pack contains a mouthwatering assortment, with superfruit flavor blends of Pomegranate-Passionfruit, Starfruit-Kiwi, Dragonfruit-Blackberry, Açai-Blueberry and Goji–Apricot.

Continuing to deliver the superior taste and quality consumers love in Welch’s® Fruit Snacks means, unlike other fruit-flavored snacks, Welch’s® is all about Real Fruit with a burst of flavor that is sure to please the whole family.

Superfruit Mix is also gluten-free, fat-free and contains no preservatives and no colors from artificial sources. 

“With over ten varieties available in our Welch’s® Fruit Snacks line, we take pride in continuing to offer innovative fruit snacks choices for our consumers,” shares Josh Shapiro, Senior Vice President of Marketing for The PIM Brands, Inc, Inc. “With the launch of Welch’s® Fruit Snacks Superfruit Mix, we’re thrilled to treat parents and kids of all ages with a flavor exploration and unmatched multisensory experience with this new and tasty variety.” 

Welch’s® Fruit Snacks Superfruit Mix is available in a range of packaging options to suit consumer needs, including a 10ct box with 0.8oz. pouches for $2.99 (suggested retail), 22ct box with 0.8oz. pouches for $5.49, 5oz. bag for $1.99, 2.25oz bag for $1.00 and more.  

Welch’s® Fruit Snacks, Welch’s® Fruit ‘n Yogurt™ Snacks, and Welch’s® Fruit Rolls are manufactured and marketed by The PIM Brands, Inc, Inc. under license from Welch Foods, Inc. “Welch’s” and the “Family Farmer Owned” banner are registered trademarks of Welch Foods, Inc., A Cooperative.

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About The PIM Brands, Inc

The PIM Brands, Inc, Inc. (“PIM”) is one of North America’s leading makers of fruit snacks, fruit rolls, confections and other snack food products.  Ranked as #54 on Candy Industry Magazine’s “Global Top 100” confectionery companies in the world, PIM has also been named as one of the fastest growing Consumer Packaged Goods (CPG) companies in the U.S. by The Boston Consulting Group (BCG) and Information Resources, Inc. (IRI) four times in the past six years.  PIM is also ranked by Crain’s Business as one of the New York metro area’s 100 largest privately-owned companies, and by NJBIZ as one of the State’s 50 largest privately held employers. 

Millions of times each day across the world, consumers enjoy PIM’s vast array of loved brands including: Welch’s® Fruit Snacks, Welch’s® Fruit ‘n Yogurt™ Snacks, Welch’s® Fruit Rolls, Go Organically® Fruit Snacks, Sun-Maid® Milk Chocolate Raisins, Toggi® Fine European Chocolate Wafers, Tuxedos® Chocolate Almonds, Sour Jacks® Sour Candies, Nuclear Sqworms® Sour Neon Gummi Worms, Original Gummi Factory™ Brand Gummi Candies, Original Gummi FunMix™ and more. PIM’s subsidiaries and affiliates include PIM Brands Canada, Inc., Grupo de Alimentación Promoción en Moción México, S. de R.L. de C.V., Grupo de Alimentación PIM Brands Iberica, S.L., PIM Brands UK, Ltd., Farmer’s Choice Food Brands, PIM Brands LLC and Pharma In Motion, LLC, makers of supplements, neutraceuticals and OTC pharmaceutical products and ingredients. For additional information, please visit