Newsroom

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Apr 2025

Writers Block? Welch’s® Fruit Snacks Launches AI-Powered Tool to Make Lunchbox Notes More Meaningful

Lunchbox Notes Translator is a sweet pairing for the brand's new limited-edition writable wrappers

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Nov 2024

“Fruitside Assistance™” Launched by Welch’s® Fruit Snacks Will Take On Dreaded ‘Are We There Yet?’ During Holiday Travels

FREE FruitSide Assistance™ kits with road trip essentials for travelers on the busiest travel day of the year

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Oct 2024

Celebrate the Launch of New Welch’s® Juicefuls® Monster Splash™ and Become the Coolest House in Town!

America’s Favorite Fruit Snacks® is giving 50 lucky homes FREE full-size boxes of NEW Welch’s® Juicefuls® Monster Splash™ for Trick-or-Treaters, and even possibly a Butler to help hand out the treats.

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Sep 2024

PIM Brands Expands Leadership Team with Three Strategic Hires

PIM Brands strengthens leadership across government affairs, marketing, and revenue management to support continued growth

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Jul 2024

Welch’s® Fruit Snacks Unrolls New Welch’s® Absolute Fruitfuls™ Fruit Strips
Made With Whole Fruit

New, Premium, Whole Fruit Based Fruit Strip Now Available Nationwide